
Frame & Form
Frame & Form
From stone to diamond. Celebratea rising icon as brand ambassador: be Tough like Tony.
From stone to diamond. Celebratea rising icon as brand ambassador: be Tough like Tony.
client:
client:
Frame & Form
Frame & Form
Service:
Service:
Art derection
Art derection
Year:
Year:
2024
2024






























about
Noira Gallery is a digital-first contemporary art platform dedicated to showcasing emerging female and non-binary artists through online exhibitions, curatorial essays, and immersive editorial features. Our task was to create a strong yet subtle visual identity and web presence that amplifies the work without overshadowing it. The site structure was designed like a quiet editorial magazine — airy, elegant, and driven by rhythm, allowing artwork and writing to breathe side by side. Custom typography, adaptive motion, and a modular system for exhibitions make the platform feel curated yet dynamic, with space for growth and transformation over time.
Contributors
Photo Art Director
Theo Callen
Visual Content Producer
Isla Teyra
Campaign Manager
Sienna Valis
[Other works

Frame & Form
Frame & Form
From stone to diamond. Celebratea rising icon as brand ambassador: be Tough like Tony.
From stone to diamond. Celebratea rising icon as brand ambassador: be Tough like Tony.
client:
client:
Frame & Form
Frame & Form
Service:
Service:
Art derection
Art derection
Year:
Year:
2024
2024






























about
Noira Gallery is a digital-first contemporary art platform dedicated to showcasing emerging female and non-binary artists through online exhibitions, curatorial essays, and immersive editorial features. Our task was to create a strong yet subtle visual identity and web presence that amplifies the work without overshadowing it. The site structure was designed like a quiet editorial magazine — airy, elegant, and driven by rhythm, allowing artwork and writing to breathe side by side. Custom typography, adaptive motion, and a modular system for exhibitions make the platform feel curated yet dynamic, with space for growth and transformation over time.
Contributors
Photo Art Director
Theo Callen
Visual Content Producer
Isla Teyra
Campaign Manager
Sienna Valis
[Other works

Frame & Form
Frame & Form
From stone to diamond. Celebratea rising icon as brand ambassador: be Tough like Tony.
From stone to diamond. Celebratea rising icon as brand ambassador: be Tough like Tony.
client:
client:
Frame & Form
Frame & Form
Service:
Service:
Art derection
Art derection
Year:
Year:
2024
2024






























about
Noira Gallery is a digital-first contemporary art platform dedicated to showcasing emerging female and non-binary artists through online exhibitions, curatorial essays, and immersive editorial features. Our task was to create a strong yet subtle visual identity and web presence that amplifies the work without overshadowing it. The site structure was designed like a quiet editorial magazine — airy, elegant, and driven by rhythm, allowing artwork and writing to breathe side by side. Custom typography, adaptive motion, and a modular system for exhibitions make the platform feel curated yet dynamic, with space for growth and transformation over time.
Contributors
Photo Art Director
Theo Callen
Visual Content Producer
Isla Teyra
Campaign Manager
Sienna Valis
[Other works