Frame & Form

Frame & Form

From stone to diamond. Celebratea rising icon as brand ambassador: be Tough like Tony.

From stone to diamond. Celebratea rising icon as brand ambassador: be Tough like Tony.

client:

client:

Frame & Form

Frame & Form

Service:

Service:

Art derection

Art derection

Year:

Year:

2024

2024

about

Noira Gallery is a digital-first contemporary art platform dedicated to showcasing emerging female and non-binary artists through online exhibitions, curatorial essays, and immersive editorial features. Our task was to create a strong yet subtle visual identity and web presence that amplifies the work without overshadowing it. The site structure was designed like a quiet editorial magazine — airy, elegant, and driven by rhythm, allowing artwork and writing to breathe side by side. Custom typography, adaptive motion, and a modular system for exhibitions make the platform feel curated yet dynamic, with space for growth and transformation over time.

Contributors

Photo Art Director

Theo Callen

Visual Content Producer

Isla Teyra

Campaign Manager

Sienna Valis

Frame & Form

Frame & Form

From stone to diamond. Celebratea rising icon as brand ambassador: be Tough like Tony.

From stone to diamond. Celebratea rising icon as brand ambassador: be Tough like Tony.

client:

client:

Frame & Form

Frame & Form

Service:

Service:

Art derection

Art derection

Year:

Year:

2024

2024

about

Noira Gallery is a digital-first contemporary art platform dedicated to showcasing emerging female and non-binary artists through online exhibitions, curatorial essays, and immersive editorial features. Our task was to create a strong yet subtle visual identity and web presence that amplifies the work without overshadowing it. The site structure was designed like a quiet editorial magazine — airy, elegant, and driven by rhythm, allowing artwork and writing to breathe side by side. Custom typography, adaptive motion, and a modular system for exhibitions make the platform feel curated yet dynamic, with space for growth and transformation over time.

Contributors

Photo Art Director

Theo Callen

Visual Content Producer

Isla Teyra

Campaign Manager

Sienna Valis

Frame & Form

Frame & Form

From stone to diamond. Celebratea rising icon as brand ambassador: be Tough like Tony.

From stone to diamond. Celebratea rising icon as brand ambassador: be Tough like Tony.

client:

client:

Frame & Form

Frame & Form

Service:

Service:

Art derection

Art derection

Year:

Year:

2024

2024

about

Noira Gallery is a digital-first contemporary art platform dedicated to showcasing emerging female and non-binary artists through online exhibitions, curatorial essays, and immersive editorial features. Our task was to create a strong yet subtle visual identity and web presence that amplifies the work without overshadowing it. The site structure was designed like a quiet editorial magazine — airy, elegant, and driven by rhythm, allowing artwork and writing to breathe side by side. Custom typography, adaptive motion, and a modular system for exhibitions make the platform feel curated yet dynamic, with space for growth and transformation over time.

Contributors

Photo Art Director

Theo Callen

Visual Content Producer

Isla Teyra

Campaign Manager

Sienna Valis

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